Add Personality to Your Blog
Personality is an essential ingredient to a successful blog. Have your bloggers introduce themselves through an “About” page, and have a photo and a little bio of each of your bloggers on the blog's...
View ArticleProduct Reviews Build Consumer Trust
Product reviews can help your customers make good buying choices. A 2009 study from The Nielsen Company found that some 70 percent of respondents trusted consumer opinions posted online...
View ArticleLocating Social Communities
There are a number of ways merchants can find communities that would be interested in their products. One way is to start by listening...
View ArticleEmphasize Landing Pages
Landing pages may be the most critical element in converting email traffic of any kind. The flow-through from the email tot eh landing page is critical...
View ArticleCheck Your Website's SEO Health
Websites that are a number years old will likely have missing internal links and 404 “page not found” errors. Both of these could be harmful to SEO; but Google Webmaster Tools will find them so that...
View ArticleEncouraging Email Subscriptions
To encourage more email subscriptions on your standard email newsletter form or on campaign landing pages, consider (1) what motivates your potential subscribers; (2) decide what you want to...
View ArticleUse Social Media and Video
Shoppers are becoming accustomed to interacting with companies on websites and in social media. Email marketers can often gain loyal customers by engaging recipients with a social sharing opportunity...
View ArticleBetter Quality with Google Panda
Search Engine Land News Editor and Executive Editor at Search Engine Roundtable Barry Schwartz discuss the Google Panda algorithm and its quest for better quality of content. They also discuss the...
View ArticleHow to Use Social Media to Increase Sales and Traffic
Learn How to Use Social Media to Increase Sales and Traffic as Shana and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can...
View ArticleUsing Videos for Direct Response and Strategic Marketing
Dush and Beau speak with Mr. Money fingers Chris Haddad from moneyfingersinc...
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